Your company wants to develop or acquire a new sales program to help sales representatives identify new

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Your company wants to develop or acquire a new sales program to help sales representatives identify new customers. Describe what factors you would consider in deciding whether to develop the application in-house or outsource the application to an outside company.
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Principles of Information Systems

ISBN: 978-0324665284

9th edition

Authors: Ralph M. Stair, George W. Reynolds

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