Your university bookstore wants to find out students' opinions about the store's merchandise, prices, and customer service.

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Your university bookstore wants to find out students' opinions about the store's merchandise, prices, and customer service. What type of marketing research would you recommend to the store?
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Related Book For  book-img-for-question

Marketing

ISBN: 978-1259268809

10th Canadian edition

Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

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