Question: You are a marketing researcher observing what people do when selecting bread in a supermarket. You are behind a one-way mirror and the customers do

You are a marketing researcher observing what people do when selecting bread in a supermarket. You are behind a one-way mirror and the customers do not know they are being observed. During the course of the day, you observe several people shoplifting a smaller snack product near the bread section. You know personally two of the shoplifters you see. What are the ethical problems you face in this situation?

Step by Step Solution

3.48 Rating (164 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

First of all the consumers did not know they were being watched This alone ca... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Document Format (1 attachment)

Word file Icon

1369-B-M-C-B(1314).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!