Good execution of a poor creative strategy will create positive results for the brand (company). Is this

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Good execution of a poor creative strategy will create positive results for the brand (company).” Is this statement true or false? Assemble some data that either support or refute this statement.

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:15 AM

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Good execution of a poor creative strategy will create positive results for the brand (company). Is this

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This statement is false Students must realize that a sound strategy i...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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