What is meant by a qualitative media effect? Select a television program or a magazine and discuss
Question:
What is meant by a qualitative media effect? Select a television program or a magazine and discuss the nature of the media reception environment created by the show or the publication. What type of companies or brands might be attracted to advertising on this program or in this publication?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
A qualitative media effect refers to the positive or negative influence a media vehicle has on an ad...View the full answer
Answered By
Mugdha Sisodiya
My self Mugdha Sisodiya from Chhattisgarh India. I have completed my Bachelors degree in 2015 and My Master in Commerce degree in 2016. I am having expertise in Management, Cost and Finance Accounts. Further I have completed my Chartered Accountant and working as a Professional.
Since 2012 I am providing home tutions.
2+ Reviews
10+ Question Solved
Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
Question Posted:
