1. Can Gloria Jeans Coffees sustain its financial growth using largely a master franchise model? 2. Discuss...
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2. Discuss internal and external issues that could affect the brand image of a franchise business. How can franchise owners minimize this risk?
3. Develop a financial model to illustrate the types of costs a franchise must consider when setting up in business.
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Related Book For
International Marketing & Export Management
ISBN: 978-0273743880
7th edition
Authors: Gerald Albaum, Edwin Duerr
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