1. Chapter 1 in the textbook compares the traditional value chain to the new perspective value chain....

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1. Chapter 1 in the textbook compares the traditional value chain to the new perspective value chain. What examples from the video can be interpreted as implementing the new perspective value chain?
2. What are some basic product line strategies that have brought Hasbro such global success?
3. Discuss what the key customer targets are for Hasbro?
4. Do you believe that Hasbro has a competitive or differential advantage in the marketplace?
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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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