1. Choose one hotel brand and highlight how Marriott has differentiated its service with appropriate amenities. 2....

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1. Choose one hotel brand and highlight how Marriott has differentiated its service with appropriate amenities.
2. Have group representatives contact local Marriott Hotel managers and inquire about new trends, amenities, marketing concerns, and current advertising campaigns that relate to the video case.
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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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