1. Compare the brand personality of Zipcar to that of Avis or Hertz. 2. How would you...
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2. How would you describe the psychographic profile of a typical Zipster?
Zipcar rents cars by the hour. The company has established a brand culture that emphasizes its commitment to easy transportation options for urban life.
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Related Book For 
Consumer Behavior Buying, Having and Being
ISBN: 978-0133450897
11th edition
Authors: Michael R. Solomon
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