1. Describe, using a diagram, Gavia's supply chain. 2. List and describe each channel of distribution, and...

Question:

1. Describe, using a diagram, Gaviña's supply chain.
2. List and describe each channel of and explain how each channel meets a particular customer need.
3. How has Gaviña's strategy affected its product strategy?
These days, there seems to be plenty of coffee to go around. So how does a small time coffee roaster like Gaviña succeed in an industry dominated by big players? By carefully crafting a strategy that moves its products into the hands of consumers. Without a big advertising budget, Gaviña has creatively pursued channel partners in the grocery, restaurant, and hospitality industries. Now, major chains such as McDonald's carry Gaviña's coffees. This video illustrates the company's strategy and its impact on supply chain and product development issues.
Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...