Question: 1. Differentiate between primary and secondary research. Provide an example of each that Boston Pizza might have used in determining that the SAIT Polytechnic campus

1. Differentiate between primary and secondary research. Provide an example of each that Boston Pizza might have used in determining that the SAIT Polytechnic campus in Calgary would be a logical choice for a new "fast casual" location.
2. What research objective would BP need to establish before conducting marketing research on optimal new restaurant locations? Explain your answer.

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