1. Differentiate between primary and secondary research. Provide an example of each that Boston Pizza might have used in determining that the SAIT Polytechnic campus in Calgary would be a logical choice for a new "fast casual" location.
2. What research objective would BP need to establish before conducting marketing research on optimal new restaurant locations? Explain your answer.

Answer rating: 100% (QA)

Answer Part1 Every research Answermethod traditional or modern falls into one of two categories primary research or secondary research Primary research is information gathered through selfconducted re... View the full answer