1. Discuss Warby Parker's business model in terms of the basic concept of sustainable marketing.
2. Give as many examples as you can for how Warby Parker defies the common social criticisms of marketing. Why is International Paper successful in applying concepts of sustainability?
3. Of the five sustainable marketing principles discussed in the text, which one best describes Warby Parker's approach?
4. Analyze Warby Parker's business according to the Societal Classification of Products (Figure 20.4).
5. Would Warby Parker be more or less financially successful if it were not so focused on social responsibility? Explain.