Question: 1. Do you think serendipity is random, as some say? Why or why not? 2. What does the discovery of Viagra and Cialis tell us

1. Do you think “serendipity is random,” as some say? Why or why not?

2. What does the “discovery” of Viagra and Cialis tell us about the strategic management process? Discuss about the role of strategic initiatives?

3. Which model of strategy process best explains the Viagra/Cialis story? Why?

4. Does the Viagra/Cialis story influence how you would design a strategic management process? Why or why not? If yes, what process would you design?

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1 Some level of truth can be found in both perspectives and this situation can help represent strategy as making tradeoffs On one hand serendipity is ... View full answer

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