Question: 1. Evaluate eBays marketing strategies to date. What changes, if any, would you suggest? 2. Evaluate its technical and personnel strategies. What changes, if any,
1. Evaluate eBay’s marketing strategies to date. What changes, if any, would you suggest?
2. Evaluate its technical and personnel strategies. What changes, if any, would you suggest?
3. Has eBay really created a new type of market?
4. Are eBay’s efforts to improve interactions with its members worth the cost?
5. Is continued rapid growth desirable for eBay?
6. Where does growth appear to be feasible?
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1 Ebay grew rapidly for several years based upon its original marketing strategy However growth in its original online business in the US slowed in sp... View full answer
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