1. Should Dell have made changes to its marketing model in the United States earlier? 2. What...
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2. What problems may Dell encounter in its change in approach in the United States and elsewhere?
3. Is the use of native speakers, as in Germany, important elsewhere in Europe?
4. Is Dell’s Japanese marketing model likely to be successful in the long run?
5. What marketing model should Dell use in China?
6. What marketing model should Dell use in India?
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1 Dell should have made changes sooner Its marketing strategy of selling exclusively over the Internet and telephone did not seem to be well designed for selling either laptop or desktop PCs to indivi...View the full answer
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Related Book For
International Marketing & Export Management
ISBN: 978-0273743880
7th edition
Authors: Gerald Albaum, Edwin Duerr
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