Question: 1. Evaluate Fords use of different methodologies in its Global Quality Research programme prior to 2000. 2. Evaluate Fords decision to change to what is

1. Evaluate Ford’s use of different methodologies in its Global Quality Research programme prior to 2000.
2. Evaluate Ford’s decision to change to what is essentially a single global methodology for data collection, a CATI system.
3. What method should Ford and the RDA Group use in markets having low telephone penetration? Explain.

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