1. Evaluate Fords use of different methodologies in its Global Quality Research programme prior to 2000. 2....
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2. Evaluate Ford’s decision to change to what is essentially a single global methodology for data collection, a CATI system.
3. What method should Ford and the RDA Group use in markets having low telephone penetration? Explain.
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1 Fords original Global Quality Research System was a major step forward in obtaining information globally from customers on vehicle quality of Fords ...View the full answer
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Related Book For 
International Marketing & Export Management
ISBN: 978-0273743880
7th edition
Authors: Gerald Albaum, Edwin Duerr
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