1. Evaluate UPSs use of survey research data to aid clients and potential clients. 2. Is using...
Question:
2. Is using survey research the way UPS does – as a marketing/promotional tool – a sound use of marketing expenditures? Explain.
3. How might UPS use marketing research to aid its own operations?
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1 The two surveys have been effective in helping clients and potential clients to beginexpand market...View the full answer
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Shem Ongek
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Related Book For 
International Marketing & Export Management
ISBN: 978-0273743880
7th edition
Authors: Gerald Albaum, Edwin Duerr
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