1. Explain the relationship between Coca-Cola’s objective, decision, and problem in this case.
2. What is the classification of the problem/opportunity and which decision-making model should have been used in the acquisition decision in this case?
3. Which quantitative techniques could have been used in the acquisition decision in this case?
4. After having its bid for Huiyuan rejected, should Coca-Cola have continued to focus on acquisitions by trying to acquire another company in an attempt to expand in China?
5. After having its bid for Huiyuan rejected, what other alternatives did Coca-Cola have to expand in China? Faced with this problem, what should Coke do?
6. Do you drink Coca-Cola Company beverages? If so, which products? How many of the 3,500+ Coca-Cola brands can you name?
7. Describe the role of the manager’s resources in Coca-Cola’s success.
8. Which management functions, skills, and management levels are more important in developing the growth strategy for Coca-Cola? Which are more important for making and delivering Coca-Cola beverages?
9. Coca-Cola has been a highly successful company over the years. Which internal and external environmental factors were most instrumental in its long-term success?
10. How is Coca-Cola’s business classified in the global village? Which approach to taking a business global is it using today?