1. For each client's survey, take each of the nine data collection methods identified in this chapter...
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1. For each client's survey, take each of the nine data collection methods identified in this chapter and specify what you think is the strongest and weakest aspects of using that data collection method for the client's survey situation.
2. Based on your analysis from the preceding question, and taking into consideration any other relevant aspects, decide which is the best data collection method for each client's survey. Defend your choice in each case.
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Marketing Research
ISBN: 978-0134167404
8th edition
Authors: Alvin C. Burns, Ann F. Veeck, Ronald F. Bush
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