1. Has Brian completed the proper marketing research for this potential opportunity? Why or why not? Explain....
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2. Based on the case, are there key mistakes that you would caution Brian about? Explain.
3. What specific steps would you recommend to Brian in order for him to better assess this opportunity?
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1 While Brian appears to have a fairly low cost app to develop his determination of his market seems ...View the full answer
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Related Book For 
Entrepreneurship Theory Process and Practice
ISBN: 978-1285051758
9th edition
Authors: Donald F. Kuratko
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