Question: 1. Has Brian completed the proper marketing research for this potential opportunity? Why or why not? Explain. 2. Based on the case, are there key

1. Has Brian completed the proper marketing research for this potential opportunity? Why or why not? Explain.
2. Based on the case, are there key mistakes that you would caution Brian about? Explain.
3. What specific steps would you recommend to Brian in order for him to better assess this opportunity?

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