1. How did enlisting Fiskateers help the brand? 2. How can a company like Fiskars gain the...
Question:
2. How can a company like Fiskars gain the most out of a WOM program? What obstacles may have to be overcome internally?
3. How do you measure WOM success?
4. Why do people, in particular young women, want to be part of an online interest group such as Fiskars’ fanpage?
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1 As the Fiskars product development managers reviewed passionate and insightful comments from their evangelists and fans they realized this community ...View the full answer
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