1. Do you think that society expects retired people to stay busy? Explain and give examples.
2. Do you have examples of busy retired people in your own family? Are these family members expected to be available to help out as needed? If so explain what you’ve seen in your own family. What is the downside if any of expecting retired people to be busy all of the time?
3. What do you think are the marketing implications for a retired group of people that are busy all the time?
4. Look at television commercials and magazine ads that feature older consumers. What types of activities are they engaged in? Ask someone much older than you (a parent or grandparent) what types of ads they recall seeing that feature older consumers. Compare how they have changed from period to the next.