Question: 1. How did JCPenney actually reposition the store resulting from this initial research of DDB? 2. JCPenny tasked DDB to reposition the company in the

1. How did JCPenney actually reposition the store resulting from this initial research of DDB?
2. JCPenny tasked DDB to reposition the company in the marketplace. What do you think JCPenny’s position was in the marketplace before DDB’s repositioning efforts?

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