1. How did JCPenney actually reposition the store resulting from this initial research of DDB? 2. JCPenny...
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2. JCPenny tasked DDB to reposition the company in the marketplace. What do you think JCPenny’s position was in the marketplace before DDB’s repositioning efforts?
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1 They targeted working women of the middle class that appreciate value at a competitive price The ...View the full answer
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Divya Munir
I hold M.Sc and M.Phil degrees in mathematics from CCS University, India and also have a MS degree in information management from Asian institute of technology, Bangkok, Thailand. I have worked at a international school in Bangkok as a IT teacher. Presently, I am working from home as a online Math/Statistics tutor. I have more than 10 years of online tutoring experience. My students have always excelled in their studies.
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