1. Contact a JCPenney source or research the evolution and current status of the “It’s All Inside” value proposition discussed in the video.
2. Ask the class to add clarity to the current target market for JCPenney. Do you agree with this as a wise segmentation strategy? References abound about the “missing middle” and its appropriateness. Working women, married with children, seeking stylish, but not too trendy casual clothes. The focus is high quality form-fitting clothes that are not too tightly fit.