Question: 1. How did Lotte.com use analytics to improve sales? 2. What were the challenges, the proposed solution, and the obtained results? 3. Do you think

1. How did Lotte.com use analytics to improve sales?
2. What were the challenges, the proposed solution, and the obtained results?
3. Do you think e-commerce companies are in better position to leverage benefits of analytics? Why? How?

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