1. How did Lotte.com use analytics to improve sales? 2. What were the challenges, the proposed solution,...
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2. What were the challenges, the proposed solution, and the obtained results?
3. Do you think e-commerce companies are in better position to leverage benefits of analytics? Why? How?
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1 Lottecom introduced its integrated Web traffic analysis system using the SAS for Customer Experien...View the full answer
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Related Book For
Business Intelligence and Analytics Systems for Decision Support
ISBN: 978-0133050905
10th Edition
Authors: Ramesh Sharda, Dursun Delen, Efraim Turban
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