1. How did Whirlpool use capabilities of text analytics to better understand their customers and improve product...

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1. How did Whirlpool use capabilities of text analytics to better understand their customers and improve product offerings?
2. What were the challenges, the proposed solution, and the obtained results?

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Business Intelligence and Analytics Systems for Decision Support

ISBN: 978-0133050905

10th Edition

Authors: Ramesh Sharda, Dursun Delen, Efraim Turban

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Question Posted: Dec 30, 2014 11:12 AM

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1. How did Whirlpool use capabilities of text analytics to better understand their customers and improve product...

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1 Whirlpool uses Attensity products for deep text analytics of their multichannel customer data whic...View the full answer

Business Intelligence and Analytics Systems for Decision Support

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