Question: 1. How do teens create value through coolness of the product? 2. Teens respond to something cool, but cool keeps changing. So, if youre a

1. How do teens create value through coolness of the product?
2. Teens respond to something “cool,” but “cool” keeps changing. So, if you’re a marketer, how do you find “cool?”
3. Teens certainly appear to be a difficult demographic group to get hold of. What is different about this demographic group (teenagers) compared with other sectors of our society targeted by marketers?

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