1. How do teens create value through coolness of the

1. How do teens create value through coolness of the product?
2. Teens respond to something “cool,” but “cool” keeps changing. So, if you’re a marketer, how do you find “cool?”
3. Teens certainly appear to be a difficult demographic group to get hold of. What is different about this demographic group (teenagers) compared with other sectors of our society targeted by marketers?

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