1. How does the marketing concept help in triggering the customers to buy a product offered by...

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1. How does the marketing concept help in triggering the customers to buy a product offered by a certain company?
2. Does the marketing concept influence the work environment of the marketers?
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Business

ISBN: 978-0324829556

10th Edition

Authors: Willian M Pride, Robert J. Hughes, Jack R Kapoor

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