1. How does the Mountain Equipment Co-op use value chain analysis to increase both its membership and...

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1. How does the Mountain Equipment Co-op use value chain analysis to increase both its membership and its revenues?
2. What is the co-op’s generic strategy? Describe it.
3. How does MEC measure its performance? What are two criteria it uses to evaluate how well it is doing?
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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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