Question: 1. How does the Mountain Equipment Co-op use value chain analysis to increase both its membership and its revenues? 2. What is the co-ops generic

1. How does the Mountain Equipment Co-op use value chain analysis to increase both its membership and its revenues?
2. What is the co-op’s generic strategy? Describe it.
3. How does MEC measure its performance? What are two criteria it uses to evaluate how well it is doing?

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