1. Is Benetton a multinational enterprise? 2. What are the country-specific factors that have boosted Benettons success?...
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2. What are the country-specific factors that have boosted Benetton’s success?
3. What are Benetton’s firm-specific advantages?
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1 Benetton is not an MNE because it is headquartered in Italy and what might be considered internati...View the full answer
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