1. How Gillette has successfully convinced the world that more is better in terms of number of...
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2. Some of Gillette's spokespeople such as Tiger Woods have run into controversy after becoming endorsers for the brand. Does this hurt Gillette's brand equity or marketing message? Explain.
3. Can Gillette ever become as successful at marketing to women? Why or why not?
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1 Gillette has been able to convince the world that more is better since it knows men not only does the company have a proper understanding of the pro...View the full answer
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