Question: 1. How has Enterprise Rent-A-Car (ERAC) defined its service differently than that of the typical national car rental company? 2. What features of its business

1. How has Enterprise Rent-A-Car (ERAC) defined its service differently than that of the typical national car rental company?

2. What features of its business concept allow ERAC to compete effectively with the existing national rental car companies?

3. Use the service profit chain to explain the success of ERAC.

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1 Enterprise RentACar ERAC offers a complete service package to its target market the local rental or hometown segment This market includes two groups the replacement and the discretionary segments ER... View full answer

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1. How has Enterprise Rent-A-Car (ERAC) defined its service differently than that of the typical national car rental company?

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