1. How has Enterprise Rent-A-Car (ERAC) defined its service differently than that of the typical national car...
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1. How has Enterprise Rent-A-Car (ERAC) defined its service differently than that of the typical national car rental company?
2. What features of its business concept allow ERAC to compete effectively with the existing national rental car companies?
3. Use the service profit chain to explain the success of ERAC.
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1 Enterprise RentACar ERAC offers a complete service package to its target market the local rental or hometown segment This market includes two groups the replacement and the discretionary segments ER...View the full answer
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Related Book For
Service Management Operations Strategy Information Technology
ISBN: 978-0077841201
8th edition
Authors: James Fitzsimmons, Mona Fitzsimmons, Sanjeev Bordoloi
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