1. How has Mexico provided the environment to make Jumex into a competitive fruit and nectar producer...

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1. How has Mexico provided the environment to make Jumex into a competitive fruit and nectar producer in foreign markets?
2. What factors mentioned in this case study have contributed to Jumex’s success in the US market?
3. Can you think of any other factors that may have contributed to Jumex’s success in the US market?
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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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