Question: 1. How has Mexico provided the environment to make Jumex into a competitive fruit and nectar producer in foreign markets? 2. What factors mentioned in
1. How has Mexico provided the environment to make Jumex into a competitive fruit and nectar producer in foreign markets?
2. What factors mentioned in this case study have contributed to Jumex’s success in the US market?
3. Can you think of any other factors that may have contributed to Jumex’s success in the US market?
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1 Mexico is a very hot country where there is an abundance of fruits On the one hand Ju... View full answer
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