1. How is GSKs production organized? 2. Is GSKs secondary supply-chain structure global, regional, or local? Why?...

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1. How is GSK’s production organized?
2. Is GSK’s secondary supply-chain structure global, regional, or local? Why?
3. What is GSK’s basic strategy?
4. Why does GSK spread R&D around the world?
5. What factors have made North America the primary market for GSK? Would the situation be different if we measured units sold? Why?
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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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