Question: 1. How is a strategy different from a business model? How is it similar? 2. Why are Microsoft and Google becoming increasingly direct competitors? 3.

1. How is a strategy different from a business model? How is it similar?

2. Why are Microsoft and Google becoming increasingly direct competitors?

3. Looking at Exhibits MC9.2 and MC9.3, calculate the annual growth rates for Google’s and Microsoft’s different business segments. What trend emerges? What conclusions can you draw?

4. What recommendations would you give to the CEO of Microsoft to compete more effectively against Google?

5. What recommendations would you give to the CEO of Google to compete more effectively against Microsoft?

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