1. Identify the benefits associated with conducting international secondary market research. 2. What are the three main...
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2. What are the three main difficulties of conducting research in international markets? Explain each briefly.
3. Identify some of the main sources of secondary market research data.
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1 Market research is the collection and analysis of information in order to assist managers in making informed decisions This definition applies to th...View the full answer
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Related Book For 
International Business The Challenges of Globalization
ISBN: 978-0133063004
7th edition
Authors: John J. Wild, Kenneth L. Wild
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