1. What is the significance of income elasticity in measuring market potential? 2. Identify each component of...
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2. Identify each component of a market-potential indicator. Why is each component useful in assessing emerging markets?
3. What are the most important factors to consider when measuring site potential?
4. Explain why a field trip and competitor analysis are useful in the final stage of the screening process.
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1 Income elasticity is the sensitivity of demand for a product relative to changes in income and is one way of forecasting market demand It is calcula...View the full answer
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Related Book For 
International Business The Challenges of Globalization
ISBN: 978-0133063004
7th edition
Authors: John J. Wild, Kenneth L. Wild
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