Question: 1. In small groups, brainstorm a new product concept that spins off of the eGO Bike. 2. To perform a quick and dirty concept test,

1. In small groups, brainstorm a new product concept that spins off of the eGO Bike.
2. To perform a quick and dirty concept test, have the groups in #1 above run informal focus groups with other groups in the class to determine the viability of their new product ideas.
3. Contact the websites and discuss their current status. Will it or has it become a commercial success?

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