1. Considering the fact that this video is dated (i.e., around 2003), the cell phone industry may...

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1. Considering the fact that this video is dated (i.e., around 2003), the cell phone industry may be considered one of the fastest changing industries in the world. Discuss the industry conditions mentioned in the chapter and how they affect setting prices for cell phones/cell phone service.
2. What is the potential danger facing Nextel’s future sales and marketing success regarding competitive pricing?
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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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