1. The chapter lists five dimensions of brand equitydiscuss each dimension as it relates to IKEA. 2....
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2. How would describe IKEA’s personality as a brand?
3. Do you think that IKEA cultivates strong emotional relationships with its customers? That is, are its customers passionate about the brand? Why or why not?
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1 The five dimensions are brand loyalty eg consumers embarking on IKEA trips brand awareness fam...View the full answer
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