Question: 1. The chapter lists five dimensions of brand equitydiscuss each dimension as it relates to IKEA. 2. How would describe IKEAs personality as a brand?

1. The chapter lists five dimensions of brand equity—discuss each dimension as it relates to IKEA.
2. How would describe IKEA’s personality as a brand?
3. Do you think that IKEA cultivates strong emotional relationships with its customers? That is, are its customers passionate about the brand? Why or why not?

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