1. List the supermarket chains in your city and identify their strengths and weaknesses. 2. What business-level...

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1. List the supermarket chains in your city and identify their strengths and weaknesses.
2. What business-level strategies are these supermarkets currently pursuing?
3. What kind of supermarket would do best against the competition? What kind of business-level strategy should it pursue?
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Essentials of Contemporary Management

ISBN: ?978-0077439477

5th edition

Authors: Gareth Jones, Jennifer George

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