1. Of the five global product and communications strategies, which best describes 7-Eleven's approach?
2. On a scale of one to five, to what degree does 7-Eleven adapt its offering in each global market? Support your answer.
3. Which strategy does 7-Eleven employ for entering a new market? How does the company benefit from this approach?
4. Will 7-Eleven continue to succeed in Indonesia? How about the rest of the markets where it does business? Why or why not?
While most Americans are familiar with 7-Eleven-the countries biggest convenience store chain with 10,000 stores in 34 states-they are likely unaware that the chain is not a U.S. company, but a Japanese company. They are probably also unaware that there are far more 7-Eleven stores in Japan (17,000 in a country with a population less than half the size of the U.S.) than there are in the U.S. And they are probably also unaware that the convenience store chain is the world's largest with 55,000 stores in 17 countries. But 7-Eleven is more than just a big chain with presence throughout the world. It is an exceptional example of a company that has succeeded internationally by adapting its strategy to fit the needs of local markets.