Question: 1. The CTC conducts extensive research before targeting a new market. It is always necessary to gather data before every marketing decision? Are there trades-offs?

1. The CTC conducts extensive research before targeting a new market. It is always necessary to gather data before every marketing decision? Are there trades-offs?
2. Identify current challenges in the global economic and political environment that would limit the CTC's ability to promote tourism in Canada.
3. Discuss the role of technological advances aiding the CTC's success.

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