One of the widely debated issues in developing marketing programs that target certain age groups is how
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Age differences are fundamentally more important than cohort effects versus cohort effects can dominate age differences.
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Related Book For
Marketing Management
ISBN: 978-0132161077
14th Canadian Edition
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
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