Question: 1. Use CRAFT logic to develop a layout that will maximize customer time in the store. 2. What percentage increase in customer time spent in

1. Use CRAFT logic to develop a layout that will maximize customer time in the store.
2. What percentage increase in customer time spent in the store is achieved by the proposed layout?
3. What other consumer behavior concepts should be considered in the relative location of departments?

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1 Esquire is attempting to stimulate sales by changing the present layout in order to expose customers to more products A layout that would encourage customers to walk through several departments on t... View full answer

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