Question: 1. Use each unique hybrid model demographic profile to determine whether or not statistically significant associations exist, and if they do, recommend the specific media

1. Use each unique hybrid model demographic profile to determine whether or not statistically significant associations exist, and if they do, recommend the specific media vehicles for radio, newspaper, television, and magazines. Use the ZEN Motors advertising division’s preferred demographic for each medium.
2. What is the social media profile of each of the possible target markets, and what are the implications of this finding for the placement of advertising messages that would “speak” to this market segment when the automobile model is introduced?

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1 This exercise requires to revisit the demographic groups they found significantly different for each hybrid model style in Case 173 With Case 173 they have identified groups within the various demog... View full answer

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