Question: 1. Using the information communicated in the video, apply the 6M model for communications planning to the E*TRADE Super Bowl commercials. 2. Even though the

1. Using the information communicated in the video, apply the 6M model for communications planning to the E*TRADE Super Bowl commercials.
2. Even though the advertising budget method was not discussed in the video, encourage students to attempt to apply each of the methods to the E*TRADE ads.

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