1. Using the information communicated in the video, apply the 6M model for communications planning to the...

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1. Using the information communicated in the video, apply the 6M model for communications planning to the E*TRADE Super Bowl commercials.
2. Even though the advertising budget method was not discussed in the video, encourage students to attempt to apply each of the methods to the E*TRADE ads.
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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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