Question: 1- Using the internet or our library for research, find three examples of product problems that companies have faced during marketing in global markets, then
2- One method of screening candidates is to ask potential distributors for a sample marketing plan. What items would you want included in this plan?
3- Develop and submit your answers to the questions at the end of this Case Study ("Toyota Incident")
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Q1 Globalization and continuous technological improvements revolutionize business transactions on a global platform However international marketing stands as a taunting task due to challenges like tar... View full answer
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