1. What are major issues facing Tom and Mason Miller?
2. What are the competitive priorities for custom Mold’s processes and the changing nature of the industry?
3. What alternatives might the Millers pursue? What key factors should they consider as they evaluate these alternatives?

Custom Molds, Inc, manufactures custom designed molds for plastic parts and produces custom made plastic connectors for the electronics industry, Located in Tucson, Arizona, Custom Molds was founded by the father and son team of Tom and Mason Miller in 1987, Tom Miller, a mechanical engineer, had more than 20 years of experience in the connector industry with AMP, Inc, a large multinational producer of electronic connectors. Mason Miller graduated from the Arizona State University in 1986 with joint degrees in chemistry and chemical engineering.